- 1What is E-Commerce?
- 2E-Commerce vs Traditional Business
- 3Different E-Commerce Business Models: Marketplace Selling; Own Website / D2C; Dropshipping; Reselling; Wholesale
- 4B2B, B2C, C2C & D2C
- 5E-Commerce Business Workflow
- 6Understanding the E-Commerce Ecosystem
All courses
Ongoing offline course · Infopark, Kochi
E-Commerce and Dropshipping | All in One course
A practical curriculum covering product research, marketplaces, sourcing, branding, marketing, operations, analytics, and advanced e-commerce growth. This is an ongoing offline course currently held at Infopark, Kochi.
19 modules
Contact us to joinCurriculum
Everything in the course.
- 1What is a Marketplace?
- 2Amazon, Flipkart & Other Marketplaces
- 3How Marketplace Selling Works
- 4Seller Central Overview
- 5Seller Account Requirements
- 6FBA vs FBM
- 7Amazon Prime & Amazon Easy Ship/FBA concepts
- 8Marketplace Fees & Profit Calculation
- 9Revenue & Profit Calculation
- 1What is a Winning Product?
- 2Product Selection Criteria
- 3Demand & Competition Analysis
- 4Keyword Research for Product Discovery
- 5Search Volume & Buyer Intent
- 6Competitor Research
- 7Amazon Best Sellers & Movers
- 8Product Research Tools
- 9Product Validation
- 10Product Research Assignment
- 1What are Keywords?
- 2Short-tail vs Long-tail Keywords
- 3Search Volume
- 4Competition
- 5Buyer-intent Keywords
- 6Amazon Keyword Research
- 7Google Keyword Research
- 8Keyword Research Tools
- 9Finding Product Opportunities Through Keywords
- 1What is Product Sourcing?
- 2Local vs International Suppliers
- 3Finding Suppliers
- 4Alibaba & Other B2B Platforms
- 5Supplier Verification
- 6MOQ & Pricing
- 7Negotiating With Suppliers
- 8Sample Orders
- 9Quality Control
- 10Import & Shipping Basics
- 1Generic vs Private Label
- 2Brand Building Basics
- 3Brand Name Selection
- 4Logo & Packaging
- 5Product Differentiation
- 6USP — Unique Selling Proposition
- 7Product Photography
- 8Product Inserts & Packaging
- 1Product Listing Structure
- 2Product Title
- 3Bullet Points
- 4Product Description
- 5Backend Search Terms
- 6Product Images
- 7A+ Content
- 8Product Variations
- 9Category Selection
- 10Listing Optimization
- 1Amazon Search Algorithm
- 2Keyword Optimization
- 3Organic Ranking
- 4CTR & Conversion Rate
- 5Sales Velocity
- 6Reviews & Ratings
- 7Listing Optimization
- 8Common Ranking Mistakes
- 1Why Build an Own Store?
- 2Shopify Introduction
- 3Creating a Shopify Store
- 4Domain & Store Settings
- 5Theme Selection
- 6Homepage Design
- 7Product Page Creation
- 8Collections
- 9Navigation & Menus
- 10Payment Gateway
- 11Shipping Settings
- 12Review Section
- 13Essential Shopify Apps
- 14Mobile Optimization
- 1E-Commerce Marketing Funnel
- 2Organic vs Paid Marketing
- 3Social Media Marketing
- 4Instagram Marketing
- 5Facebook Marketing
- 6Google Ads
- 7Meta Ads
- 8Influencer Marketing
- 9Content Marketing
- 10Retargeting
- 11Conversion Optimization
- 1Amazon PPC Introduction
- 2Sponsored Products
- 3Sponsored Brands
- 4Sponsored Display
- 5Automatic vs Manual Campaigns
- 6Keyword Targeting
- 7Product Targeting
- 8ACOS & ROAS
- 9Campaign Optimization
- 10PPC Budget Management
- 1Order Processing
- 2Inventory Management
- 3Stock Forecasting
- 4Shipping & Logistics
- 5Returns & Refunds
- 6Customer Support
- 7COD Management
- 8Seller Performance
- 9Managing Negative Reviews
- 10Basic E-Commerce Accounting
- 1Important E-Commerce KPIs
- 2Sales & Revenue Analysis
- 3Conversion Rate
- 4AOV
- 5CAC
- 6ROAS
- 7ACOS
- 8Profit Margin
- 9Customer Lifetime Value
- 10Identifying Growth Opportunities
- 1Private Label
- 2D2C Brand Building
- 3Multi-Marketplace Selling
- 4International E-Commerce
- 5Amazon UAE / International Marketplaces
- 6Scaling Product Portfolio
- 7Automation
- 8Outsourcing & Virtual Assistants
- 9Building an E-Commerce Team
- 10Scaling From One Product to a Brand
- 1How Organic Search Supports E-Commerce Growth
- 2Search Intent Across Discovery, Comparison & Purchase
- 3Building a Keyword-to-Page Map for Categories and Products
- 4Optimizing Category, Collection and Product Pages
- 5Writing Clear Page Titles and Useful Search Snippets
- 6Creating Original Product Copy That Answers Buyer Questions
- 7Internal Links, Breadcrumbs and Descriptive URLs
- 8Product Image Context and Descriptive Alt Text
- 9Avoiding Keyword Stuffing and Thin Duplicate Pages
- 10SEO Audit: Improve One Store Page
- 1How Crawling, Indexing and Search Results Work
- 2Checking Indexing with Google Search Console
- 3Sitemaps, Robots Directives and URL Inspection
- 4Product Variants, Filters, Duplicate URLs and Canonicals
- 5E-Commerce Site Structure and Crawlable Navigation
- 6Product Structured Data and Accurate Price and Availability
- 7Mobile Usability, Page Speed and Core Web Vitals Basics
- 8Monitoring Search Queries, Clicks, Impressions and Pages
- 9Prioritizing Technical Issues by Impact
- 10Technical SEO Checklist for a Demo Store
- 1Audience Research, Content Pillars and Brand Voice
- 2Planning Content for Awareness, Consideration and Purchase
- 3Editorial Calendars for Product Launches and Seasonal Demand
- 4Product Demonstrations, Comparisons and Helpful Buying Guides
- 5Short-Form Video, Creator Content and User-Generated Content
- 6Repurposing One Campaign Across Social Channels
- 7Community Engagement and Social Commerce Basics
- 8Creator and Influencer Briefs, Tracking Links and Usage Rights
- 9Measuring Reach, Engagement, Qualified Traffic and Sales
- 10Build a Two-Week Content Plan for a Product
- 1Campaign Objectives, Budgets and Funnel Roles
- 2Conversion Tracking and Measurement Readiness
- 3Google Search Campaigns and Keyword Match Strategy
- 4Merchant Center Feeds, Shopping and Performance Max Basics
- 5Meta Campaign Structure, Audiences and Placements
- 6Pixel Events and Conversions API Concepts
- 7Ad Creative Testing and Product Page Message Match
- 8Budget Pacing, Bid Strategies and Learning Phases
- 9CPA, ROAS, Incrementality and Attribution Limitations
- 10Diagnosing Campaign Results and Planning the Next Test
- 1Permission-Based List Building and Consent Basics
- 2Welcome, Browse Abandonment and Cart Recovery Flows
- 3Post-Purchase Education, Reviews and Repeat Purchase
- 4Customer Segmentation and Relevant Personalization
- 5Email Deliverability, List Hygiene and Performance Metrics
- 6SMS Marketing Consent and Message Planning
- 7Product Page and Checkout Conversion Friction
- 8Landing Page Experiments and A/B Test Fundamentals
- 9GA4 Events, Funnels and Campaign Attribution Basics
- 10Turn Customer and Campaign Data into a Growth Test